10 Portfolio Tips for Photographers

1. Just because you shoot something doesn’t mean you have to show it. If you want to market yourself as a commercial photographer and you just shot the best wedding of your life – don’t show it in your portfolio.
2. There is a fine line between being a versatile photographer and the jack-of-all-trades. You don’t have to specialize but don’t let your portfolio be all over the place either.
3. Show the work you want to get hired to shoot even if you have to shoot self assignments to get it. If you show food in your portfolio, you’ll get asked to shoot food. If you show family portraits in your portfolio you’ll get asked to shoot family portraits. Don’t worry, those jobs you don’t like to shoot but pay you, will still come.
4. Don’t self edit, even the best photographers can get emotionally attached to an image that’s not their best. Everyone needs a good editor on their side and it’s not your mom.
5. Be socially active. Use social media. Talk about yourself and your work. Act like you already have the job. Create a blog and update it often with worthy information. What good is it to have a banging portfolio if no one knows about it?
6. Spend the $10 to get a domain name because an online portfolio with yourname.someothershit.com isn’t worth looking through.
7. If you have an iPhone or any smart phone and you’re not carrying your portfolio on it you’re wasting an opportunity to show your work to everyone you meet.
8. A gallery with more than 18 image is too big and less than 8 is too small.
9. Consider having multiple portfolios or Web sites if you have multiple interests.
10. Update often. Don’t be stale. Keep things fresh.
I'll be taking in Richard Ellis' lecture for the SC Chapter of ASMP at The Art Institute in Charleston South Carolina on Saturday, February 27th. After that I’m going to be taking part in student consultations beginning with a round-table discussion on the basics and techniques of what makes a good portfolio. If you live in the area I hope to see you there.
